Adidas launches a sneaker for female runners

(originally posted on QZ.com) According to a statistics of U.S.race finishers Women runners outnumber males runners.  That makes them a viable market. After analyzing women’s foot structure and running profile, Aididas has created the PureBoost X, designed to deliver supportive comfort to the female runner. “The tendons and ligaments are actually more flexible themselves,” he tells Quartz. […]

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